I am Jai. I am a father of two (a dog and a human baby), a marketer and a designer.
I studied IT at Australian Catholic University in Sydney and taught myself to build websites on the side, then picked up SEO when I realised every site needed it. Two internships shaped how I work: Atomic212 and Resolution Media, both among the country's top digital agencies.
For years I built sites and ran marketing for businesses of every kind. Then, in 2020, Chris at Vet‑O asked me to run his Google Ads. The results were good, and I got a little obsessed. I spent far more than he paid me, learning everything about the campaign, the searches, and the pet parents behind them. That was the turning point: I decided vet clinics were the only people I wanted to work with.
I started For Vets in 2023, and in 2025 I wound down my other agency, Always Beta, to do this and nothing else. Vet clinics are all I work on now, and I still handle the strategy and design for every one myself.
