The rest of your clinic runs on evidence. Now your marketing can too.
We do the marketing for your vet clinic: we build the website and run the Google Ads and SEO
, then match the results against your own practice software (like EzyVet). Every number is yours to check: what you spent and what your clinic earned.
What we’ve done for seven vet practices
in Sydney
Everything we build has two audiences.
A website pet parents stay on, and remember
Clean enough for Google & AI to understand & recommend
It looks rich to a pet parent. Underneath, the code stays simple, so Google and AI can read every word.
Built around what sets you apart
We find it in your reviews and the vet's background, then say it so pet parents can picture it.
Designed from ground up
An art direction built for your clinic. Calm, fun or professional, to match how you are in the consult room.
Interactions that hold attention
Motion delivers your story one line at a time, no wall of text. The longer a pet parent stays, the more they trust you.
Clean, simple HTML
Headings and lists, not a pile of divs, so Google and AI read your services as dentals, desexing and vaccinations.
Clear what each page is about
Each page's subject is clear, so when a pet parent asks Google what a vaccination costs, it can point to you.
A guide built for AI
We add an llms.txt file, a guide telling the AI engines what your clinic is, your suburbs, and what each page covers.
Local SEO that brings pet parents to you
The SEO that tells Google who to recommend
We run your pages through Google's own Natural Language API, then fix what Google misreads.
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You show up near the top
High in the results for vet near me, cat vaccination cost and vet open Saturday.
Found for all kinds of searches
A new puppy, a sick cat at 9pm, a family new to the suburb. Your clinic is found by all three.
Strong in your local area
A real page for each suburb you serve, so you rank for the pet parents nearest you.
Your Google profile kept right
Category set right, profile kept complete, and your reviews tracked against the clinic above you.
Recognised by Google as a clinic
Google keeps a map of the things it knows exist. We make sure your clinic and your vets are on it.
Local signals Google trusts
A new dog park, a snake near the trail. Content like that tells Google you are a real local clinic.
Google Ads that
don't read like ads
Built, wired, and tuned every week.
A lot happens before your first ad shows, and every week after. One clinic's account alone produces 100 files and 14,034 rows a month, and every row gets read.
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Yours gets noticed
On a search full of look-alike ads, yours is the one a pet parent stops on.
Shows the right service
Search "dog dental" and the ad leads with your dentistry, not a generic "vet near you."
They see your rating
Your Google rating shows right in the ad, so a pet parent arrives already trusting you.
Built before a dollar is spent
Pull the ads clinics near you run, write yours to Google's Excellent rating, and block searches like free vet advice from spending.
Wired to learn from real bookings
Ads, Analytics, Search Console, call tracking and online bookings all connect, so every call to your front desk trains Google's bidding.
Tuned every week
For Vets AI reads every search, call and click from seven systems, runs 60-plus checks and flags the suburb that stopped calling. We decide the changes.
One report.
Spent, paid, earned.
The workbook behind every report
Behind each one-page report sits the workbook: every call, booking and new client matched against your practice software, tab by tab, and yours to check.
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Traced client by client
Each new client tied to the ad, ranking or map listing that brought them in.
Counted again every month
Each month's new clients stay in the report, so you watch their spend grow as they come back for dentals and vaccinations.
What they're worth over years
A grounded forecast, from your own records, of what a new client may spend with you over a pet's lifetime.
Seven tabs, one workbook
Summary, your practice records, the call log, online bookings, lost callers, revenue by month and the month's cohort. Every row that made the report.
Reconciled, caller by caller
Each call and booking matched to a real patient in your own software, not our dashboard.
Yours to check
The workbook comes with every report, estimates labelled and anything untraced kept separate, so you can check us against your own books.
More data than any human could read
Every week, your marketing throws off more data than any person could read. For Vets AI Framework® reads all of it.
Together, those tools throw off tens of thousands of rows of data a week. No person could read all that. For Vets AI reads and connects it all, every number tied to every other. When your calls dip or a cost creeps up, it works back through the ads, the rankings, the pages, your competitors and the changes Google made that week, until it finds the likely reason. It brings us the why. We verify and decide what to do.
| Integration, tool and platform | How it helps us understand a vet clinic's data |
|---|---|
| Google Search Console API | What people search to find you |
| Google Analytics Data API | What they do once they're on your site |
| Google Ads Data API | Every keyword, click and dollar |
| Business Profile Performance | Your map listing and reviews |
| Server-Side Tag Manager API | Every call and booking, tracked |
| PageSpeed Insights API | How fast your site really loads |
| Map & Distance Matrix API | Real drive-times, not just a radius |
| Google Natural Language API | Your page, read the way Google reads it |
| SE Ranking Data API | Where you rank, query by query |
| DataForSEO Labs | Rankings, audits and AI-search data |
| Outscraper Review Fetcher | Analyse your & your competitors' reviews |
| Call Tracking Intelligence | Every phone call, tracked to its source |
| Webflow + GSAP | Your site & the motion that holds attention |
| EzyVet's API | Your real revenue, matched back |
| AI Citation Monitoring | Whether AI answers name your clinic |
No account managers.
Just a human and a dog.
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I design and run everything you've read on this page myself: the websites, the ads, the SEO, and the report. Vet clinics are the only businesses I work with.
How a web designer ended up vet-only is a longer story. The full story, on the About page.
FAQs
Am I locked into a contract?
It depends on how you start. If you pay for the Website, SEO & Google Ads build up front, there's nothing tying you in afterwards, and you can stop the marketing whenever you like. If you take the discounted build instead, that one comes with a 12-month marketing commitment, because the lower price is paid off over the year. Either way, we'll tell you exactly which one you're agreeing to before anything gets signed.
What happens if it doesn't work?
We don't do a money-back gimmick, because no one can honestly promise a result that Google and the market control. What we do instead is keep everything checkable: you see what was spent, what came in, and what it earned, matched against your own practice software, so it's never a case of taking our word for it.
How long until results?
It depends on the channel. Tracking goes in during the first week, so you can see what's happening from the start. Google Ads usually settle and start improving over the first 4 weeks. SEO is the slow one: it builds over months rather than weeks, and keeps compounding the longer it runs. We won't give you a date, because anyone who does is guessing, but you'll be able to watch it move the whole way through.
How much of my time will this take?
Not much, and that's deliberate, because you've got a practice to run. The heaviest part is at the start, roughly 5 hours across kickoff. After that it's about 30 minutes a month, mostly looking over the report and the odd call that's yours to make rather than ours.