
Original research
Vet marketing research: original data from Australian clinics
These are original studies of Australian vet clinics, built from public sources: website code, Google's own records and industry figures. Each study states its sample, its method and the direction of any bias, and reports aggregates only, because a list of named clinics would only serve as a sales list. We sell the services these studies find missing, so the method is written down before the findings are. New studies are added to this page as they are finished.

We read every one- and two-star Google review of Australian vet clinics: nearly half are about how staff treated the pet parent, and more than 4 in 10 about money.
October 2026 · 2,810 clinics · 21 minute read
