All case studies

Vet-O Brookvale

Northern Beaches NSW
Visit website
300% ROI
every month from new clients
1200% ROI
expected over lifetime value at 80% retention rate
#1 Rank
for keywords realted to veterinary clinic in Northern Beaches
3 years
of consitent result delivery

About client

A veterinary clinic based on Sydney’s premium Northern Beaches.

The problem

Background

  • Vet-O Brookvale initially approached For Vets in 2017-2018 to build a website for their new practice.
  • In 2020, Vet-O decided to explore Google Ads & SEO to further enhance their online presence.

Solution

  • For Vets designed a comprehensive Google Ads campaign that precisely targeted each suburb within an 8km radius.
  • Separate campaigns and landing pages were built for each suburb page to closely match search queries, reducing the cost per click (CPC) for ads and cost per acquisition.
  • Call tracking technologies were implemented to track calls, and Google Analytics was used to track online appointments.
  • Over the years, various new ad campaigns were launched and tested as they were released by Google.
  • After a year, a new website was built on a modern platform, as the initial one was only designed for basic online presence.
  • Many elements that Vet-O's clients loved were retained and refreshed, while the rest of the design was completely new.
  • Consistent branding was implemented across all platforms.
  • Best practices in UI, UX, and motion design were incorporated into the design.
  • SEO was enhanced with a high-performing website and refreshed content.
  • The resources section, which was performing well in terms of SEO, was enhanced with a modern design and cleaner back-end code.

Results

  • Vet-O has been consistently gaining new clients for three years by leveraging the synergy of the website, SEO, and Google Ads.
  • The implementation of tracking technologies provided instant feedback on which keywords were effective, aiding Google Ads' machine learning in creating an ideal client persona and targeting the right audience.
  • Over the years, improvements have resulted in strong marketing campaigns that run at low cost and high conversion rate.
  • Vet-O's resources rank well globally.
  • The modern design has reinforced Vet-O's professionalism and helped users understand their value and perceive their message.