How Caring Paws earns $5 for every $1 on ads, months after opening
Caring Paws is a new GP clinic in Melbourne's eastern suburbs. It opened in 2026 with For Vets handling its website, Google Ads, SEO, tracking and reporting from day one. This is how a clinic with no reviews and no history reached $5 back for every $1 on ads within months.
Highlights:
- $5 back for every $1 spent on ads
- Launched in May, earning already
- Open Now ads that catch pet parents the moment they need a vet
Where they started
A brand-new clinic starts from a blank page: no reviews, no ranking history, no word of mouth. Everything has to be earned from day one, which is exactly what tracking from day one is for.
What we did
- Counted everything from the first week, so every dollar could be steered by what it actually brought back.
- Built an Open Now campaign that catches pet parents at the exact moment they need someone, the searches where a new clinic can beat an established one.
- Wrote ads that stand apart on a results page full of look-alikes.
What happened
Within months of opening, every $1 into Google Ads is bringing $5 back. And because a new client keeps coming back for years, that early return is the smallest version of itself.
Today
The account sharpens every week as the data builds. The clinic is young; the trajectory is not subtle.