How Gentle Vet Care won 50 new clients in its first two months

Where they started

A new mobile vet has no clinic to photograph, no reviews and a service that many pet parents have never considered. Dr Winnie had almost twenty years in emergency, university hospital surgery and suburban practice, and a Fear Free certification. She had no way yet to show any of it.

What we built

• A brand voice before a single page. Who she is for, what she does at home and what she does not, written down so every page and ad sounds like her.
• The website, built to picture the visit. The pages are written so a pet parent can picture the dog examined on the rug and the cat checked on its own couch.
• Pages for the suburbs she drives to. Seven suburb pages run from Werribee to Point Cook, plus dog and cat vaccination pages and a home euthanasia page written with her.
• Built for Google and AI from day one. Structured data describes the practice, its services and its suburbs, and a file lets AI assistants read her details correctly, all in place at launch.
• Online booking and every enquiry counted. The booking calendar sits on the site, and phone, form and booking events have fed Google Ads and analytics since the first day of trading.
• Google Ads built for a mobile vet. One campaign serves people already searching for a home visit, and another makes the case for a home visit to people searching for a clinic. A separate, gentle campaign covers home euthanasia with its own page.
• The moment a nearby clinic closed. When the Tarneit clinic where she once worked shut without notice, a campaign went live in days telling its clients where she now sees pets.
• Monthly reviews and a scoreboard. Every campaign is reviewed each month, and new clients are matched against the practice's own records so the return is counted in dollars, not clicks.

Why it works

Letting a vet into your home is a decision about the person, not the price. The site puts Dr Winnie first: her name, her years in emergency and hospital surgery, her Fear Free training and what a visit looks like.

By the time a pet parent in Tarneit or Werribee reaches the booking page, the visit already feels familiar. The ad only told them it exists.

What happened

Fifty new clients joined in the first two months of trading, and clinic production grew two and a half times from June to July. Google Ads brought 28 enquiries in July at about $51 each, and the home-visit campaign brings them in at about $30.

Every one of those first visits is a beginning. A pet parent stays with a vet they trust for years, so two months of new clients are worth many times their first visits.

The Google listing holds seven reviews, all five stars, including one from a family she helped say goodbye to their cat at home.

Today

The home-visit campaign now competes for searches it was priced out of, and the service area reads the same on every page and ad. A welcome video with Dr Winnie is scripted and ready to shoot.