Why Vet-O has stayed with us since 2018
Vet-O is Dr Chris Hong's GP clinic in Brookvale, on Sydney's Northern Beaches, open seven days and until 10pm on weeknights. For Vets built its website in 2018 and has run its marketing since 2020. It is the longest relationship on this site, and the one that turned For Vets into a vets-only agency.
- Since 2018 and still together
- #1 on Google for its own name
- 35 new clients traced to Google in one month, 20 from ads and 15 from search
The story
Most case studies are about a spike. This one is about staying power.
Vet-O's website has been ours since 2018. In 2020, Chris asked us to run the Google Ads, and the results changed both businesses. Vet-O got its growth, and we got so absorbed in the work that For Vets became a vets-only agency.
What we have built together
- The website, since 2018. It carries service pages, suburb pages for Freshwater, Dee Why, Manly and Narraweena, cat boarding, health resources and online booking in about a minute.
- New clients matched to ads since 2020. From the first campaign, Chris's new-client exports were matched against the ads, so Vet-O has never had to take the results on faith.
- Campaigns rebuilt in 2026 on everything learned since. The 2026 rebuild runs two campaigns: services, and the evenings when most clinics are closed. Three landing pages cover dog care, cat care and general visits.
- Ads in the clinic's own voice. The copy was rewritten from more than 250 real reviews, and Dr Chris is named because he is the owner who sees your pet.
- Budget kept for new clients. Existing clients no longer see the ads, and the call button shows only when the front desk can answer.
- A monthly scoreboard with online bookings included. Every new client, phoned or booked online, is matched by name to EzyVet, with the booking form's "how did you hear about us" answer alongside.
- Reviews kept fresh. Nineteen new five-star reviews went onto the site in the latest round, from a Google listing now at 4.9 stars across 281 reviews.
Why it works
On the Northern Beaches a pet parent can choose from a dozen clinics, and most of them look the same online. Vet-O looks like a real place instead. Chris and the nurses appear by name, the hours run to 10pm, and 281 reviews say what the ads say.
That consistency since 2018 is why the clinic owns its name on Google, and why the same people keep coming back.
What happened
In August, 35 new clients were traced to Google: 20 from the ads and 15 from unpaid search, with online bookings now counted alongside calls. The search count is climbing, 15 in August after 11 in July.
Every new client is the start of a relationship, not a sale. Vet-O's own records show clients won from the ads earlier in the year still coming back months later, which a first-visit number leaves out.
The clinic also owns its name, first on Google for "Vet-O", where a competitor could otherwise be buying the click.
Today
Working together without a break since 2018, Vet-O owns its name on Google and its site still leads its market. The campaigns have been rebuilt on everything learned since, with the same clinic, which is the point.
In an industry where clinics change agencies like phone plans, the longest relationship on this page is the result.
New-client figures: August 2026, matched against the clinic's EzyVet records.