How Vets On Crown became the clinic Google's AI quotes on vet costs
Vets On Crown is a GP clinic in Surry Hills, Sydney, working with For Vets on its website, Google Ads, SEO and reporting. This is how a site Google once read as a pet-health library became the clinic its AI now quotes when Sydney pet parents ask what a vet costs.
- Quoted by Google's AI when Sydney pet parents ask what a vet costs
- $10.39 per enquiry on its best search
- 332 Google reviews at 4.2 stars
Where they started
Vets On Crown had traffic, but the wrong kind: visitors reading pet-health articles, not booking appointments. Google saw a health library where a clinic should be.
What we did
- Rebuilt the site around the clinic, not the library: service pages, local pages, and a structure Google reads in one pass.
- Made the clinic unmistakable to Google, declaring exactly what and where Vets On Crown is.
- Wrote ads for the searches that matter, down to single high-intent terms.
What happened
The traffic changed shape: around half of all visits are now booking-intent, the kind that become appointments. The ads deliver enquiries at $41.40 on average, and at $10.39 on the clinic's best search, "vet Surry Hills".
Then the part that points at the future: when Sydney pet parents ask Google's AI what a vet visit costs, the answer quotes Vets On Crown, a Surry Hills clinic named alongside brands many times its size.
Today
The clinic that Google once filed as a library is now the one its AI puts forward, backed by 332 reviews at 4.2 stars.